Event Title: Print Awareness - Designing for Print

Where: 25 South Parade, Auburn NSW

Thursday, 5 November 2009

Time: 9:00 AM - 4:30 PM EST

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Print Awareness: Designing for Print

Graphic design is so much more than placing elements on a page. Print, websites and multimedia all have different requirements. Print Awareness: Designing for Print identifies the common issues encountered between the digital design process and the mechanical manufacture of print.

Aim:
This introductory module equips participants with a broad understanding of the design process. With an emphasis on 'best practice' when designing for print, this course helps you to avoid the common and often costly issues that can create problems at the printing and finishing stages.

Prerequisites:
No prior experience in printing is necessary - although application is open to persons wishing to advance their knowledge of print production and procedures.

Topics include:

1. Introduction
· Define design and the process of designing for print.
· Identify the advantages of planning.
2. Conceptualising
· Identify the end product and associated cost implications.
· Discuss how to plan a brief. Use the brief to plan the project.
· Compare good and not so good design.
· Consider readability in print.
· Identify common issues with font attribute selection and hindrances rather than enhancements.
3. Digital set-up
· Introduce the common design software packages.
· Identify the functionality of the following:
o Image editing software
o Illustration software
o Page layout software
o PDF creation and the Adobe Acrobat suite.
· Discuss requirements for image and graphic quality.
· Compare the difference between vector and raster art.
· Identify the functionality of the following colour models:
o CMYK (process colour)
o Pantone Matching System (PMS)
o RGB
o 1 bit colour and 8 bit colour
· Identify file sizes, file formats and associated implications.
· Discuss taking raw text data to design layout.
· Identify the issues of using images from the internet.

Who should attend?
· Print Salespersons
· Print Buyers
· Advertising, Marketing and Publishing Personnel
· Prepress, Printing and Production Staff
· Graphic Artists and Designers
· Print Managers and Brokers

Duration
One Day (9am - 4.30pm)

Location
Printing Industries Association
25 South Parade, Auburn NSW

Cost
Members: $209.00 (Inc GST) Non Members: $242.00 (Inc GST)
All course materials, lunch and refreshments supplied

For bookings

Simon Peppercorn
Training Coordinator (NSW)
Printing Industries Association of Australia
Tel: (02) 8789 7363
Email: simon@printnet.com.au

or complete the registration form and fax to (02) 8789 7387

Course developer and proprietor of Who Dunnit? Design, Stephane Bowker has 17 years industry and training experience. She holds qualifications in Graphic Design; Prepress; Printing Technology and Administration; and Workplace Training and Assessment. She has project planned and designed B2B marketing campaigns, advertisements, promotional material, large format exhibitions, book work and publishing.

Event Title: Estimating & Planning - Advanced

Where: Printing Industries - Sydney Office - 25 South Parade, Auburn NSW

Thursday, 5 November 2009

Time: 3:00 PM - 7:00 PM EST

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Do you really understand the business of printing?
Would you like your company to be more efficient?
Would you like your company to be more competitive?

Improve your business results...
This advanced course is designed for those who may have some experience with estimating and would like to develop their skills and knowledge further.

It is perfect for those inside the printing industry, such as company owners, managers, supervisors and sales teams as well as schedulers, production staff, customer service
teams, costing and accounts personnel.

Delivered by a Print Estimator with over 20 years estimating experience who is able to instruct and guide in the latest and most accurate methods of estimating.

What's it all about?
This advanced eight week workshop, will equip participants with an understanding of the basic principles and practices of print estimating.

By completing this advanced course, you will be able to:

• Read a quote with detailed understanding
• Become more familiar with printing processes and how it affects the costing process
• Increase company profits

Course Outcomes
The Print Estimating and Planning - Advanced Course benefits include:

• Be able to prepare accurate estimates quickly
• Reduce business costs and increased organisational efficiencies.
• Understand how to build accurate hourly rates
• Maximise machine efficiencies
• Learn how to calculate materials accurately
• Understand end product requirements
• RFQ understanding
• Better communication with clients
• Effective economical ordering of raw materials
• Estimating to support sales

Course Benefits
- You will be able to prepare estimates with understanding
- You will become more familiar with printing terminology
- Improve your print industry communication skills
- This course will help you to advance your career in the printing industry by helping you and your company to be more profitable.

What to Bring
Calculator, pen and A4 notepad.

Date/Time: Commences Thursday 15 October 2009
3pm - 7pm each Thursday.

Duration: The classroom based componants are a total 32 hours, run in 8 x 4 hour sessions, over 8 weeks

Cost: (includes GST) Members: $1360 Non Members: $1495

Location: Printing Industries Association - Sydney Office - 25 South Parade, Auburn NSW

For more information or to BOOK NOW contact:

Simon Peppercorn
National Manager - Learning & Development
Printing Industries Association of Australia
Tel: (02)8789 7362
simon@printnet.com.au