Printing Industries Training Schedule - 2009
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April 2009 : 3 15 17 20 22 24 29 30

Friday, 3 April 2009
Event Title: Print Sales
Where: Printing Industries National Office - 25 South Parade, Auburn NSW
Friday, 3 April 2009
Time: 9:00 AM - 5:00 PM EST
Improve your sales through better trained staff

The ultimate selling course for anyone working in the printing and graphic communications industry.

Everyone can improve on their current performance. This course caters for anyone in the printing industry, who is in contact with clients. It will help them to understand the sales process - regardless of their previous sales or industry exposure.

Put yourself ahead of the game. Why leave it until it's too late?

Printing Industries'
Print Sales course covers areas such as:

  • The approach
  • Adapting your procedure to the prospect
  • Buying signals
  • Using objections as a better guide to selling
  • Major account development
  • Personality profiling
... and much more.

'Print Sales' provides a training solution for those who are new to sales as well as enhancing and expanding on the skills of seasoned sales professionals . The competitive advantage so often talked about by many companies is within your grasp.

COURSE DESCRIPTION

'Print Sales' is developed and delivered in a style to meet each participant at their individual levels. It is designed on a simple, proven, building block approach and facilitated by a Printing Industry stalwart with 25 years experience in both buying and selling print.

It has been designed to assist sales persons, including client services staff, sales reps and sales managers to determine and understand the customer's needs and buying motives, as well as to develop the confidence and skills required to:

1) Analyse, structure and prioritise their client base.
2) Build trusting relationships quickly.
3) Develop themselves personally.
4) Manage objections, including the ones that aren't raised.
5) Write effective proposals.
6) Understand competition.
7) Close more sales, more effi ciently.

The course also includes:

  • Personality & Behavioural Profiling
  • Helping to understand each client better, to target their needs and avoid their potential turn-offs.
  • Insights to what may be working against you.
  • Video Role Plays: - An actual real life simulation of a sales call.

The classroom based components are 40 hours duration, run in 8hr sessions, one day a week over 5 weeks.

Date: March 20 2009 (and each Friday for 5 weeks )
Time: 9.00am - 5.00pm
Cost: Members: $2150 pp Non-Members: $2650
(Prices include GST)

10% Early-bird discount for registrations and payments received before 28/2/09
10% discount for 2nd and each additional registration


Lunch and refreshments are provided. On site parking is available.

For more information or bookings
Contact Simon Peppercorn, Training Coordinator Printing Industries Ph (02) 8789 7362 email simon@printnet.com.au


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Wednesday, 15 April 2009
(3 15 17 20 22 24 29 30)
Event Title: Estimating & Planning - Introduction
Where: Printing Industries Association, Sydney Office
Wednesday, 15 April 2009
Time: 9:00 AM - 5:00 PM EST
This introductory course is designed and developed to provide an overview of the basic principals and practices of the estimating and planning process.

It is perfect for those inside the printing industry, such as company owners, managers,
supervisors and sales teams.

Print Buyers, Print Production Co-ordinators and Graphic Designers would all benefit from having a good understanding of planning and estimating principles and processes.

What's it all about?

This one day workshop, will equip participants with an understanding of the basic principles and
practices of print estimating.

By completing this introductory course, you will be able to:
  • Read a quote with understanding
  • Become more familiar with printing terminology and how it affects the costing process
  • Advance your career in the printing industry

Course Objectives

The Print Estimating and Planning - Introductory Course covers the following topics:
  • The correct methods to prepare and present an accurate quote
  • Understanding the principles behind 'hourly rates'
  • Awareness of the differences between various print materials
  • Planning
  • Imposing
  • Estimating standards
  • Working through actual working estimates

What's the cost?

Members:
$355.00
Non-Members: $395.00
(includes GST)
Lunch and refreshments provided

When is it on?

Date:
15th April 2009
Time: 9am - 5pm

Where?

Printing Industries Association
Sydney Office
25 South Parade, Auburn NSW


For more information, contact :

Simon Peppercorn
National Manager - Learning & Development
Printing Industries Association
Tel: (02) 8789 7362
Email: simon@printnet.com.au


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Friday, 17 April 2009
(3 15 17 20 22 24 29 30)
Event Title: Print Sales
Where: Printing Industries National Office - 25 South Parade, Auburn NSW
Friday, 17 April 2009
Time: 9:00 AM - 5:00 PM EST
Improve your sales through better trained staff

The ultimate selling course for anyone working in the printing and graphic communications industry.

Everyone can improve on their current performance. This course caters for anyone in the printing industry, who is in contact with clients. It will help them to understand the sales process - regardless of their previous sales or industry exposure.

Put yourself ahead of the game. Why leave it until it's too late?

Printing Industries'
Print Sales course covers areas such as:

  • The approach
  • Adapting your procedure to the prospect
  • Buying signals
  • Using objections as a better guide to selling
  • Major account development
  • Personality profiling
... and much more.

'Print Sales' provides a training solution for those who are new to sales as well as enhancing and expanding on the skills of seasoned sales professionals . The competitive advantage so often talked about by many companies is within your grasp.

COURSE DESCRIPTION

'Print Sales' is developed and delivered in a style to meet each participant at their individual levels. It is designed on a simple, proven, building block approach and facilitated by a Printing Industry stalwart with 25 years experience in both buying and selling print.

It has been designed to assist sales persons, including client services staff, sales reps and sales managers to determine and understand the customer's needs and buying motives, as well as to develop the confidence and skills required to:

1) Analyse, structure and prioritise their client base.
2) Build trusting relationships quickly.
3) Develop themselves personally.
4) Manage objections, including the ones that aren't raised.
5) Write effective proposals.
6) Understand competition.
7) Close more sales, more effi ciently.

The course also includes:

  • Personality & Behavioural Profiling
  • Helping to understand each client better, to target their needs and avoid their potential turn-offs.
  • Insights to what may be working against you.
  • Video Role Plays: - An actual real life simulation of a sales call.

The classroom based components are 40 hours duration, run in 8hr sessions, one day a week over 5 weeks.

Date: March 20 2009 (and each Friday for 5 weeks )
Time: 9.00am - 5.00pm
Cost: Members: $2150 pp Non-Members: $2650
(Prices include GST)

10% Early-bird discount for registrations and payments received before 28/2/09
10% discount for 2nd and each additional registration


Lunch and refreshments are provided. On site parking is available.

For more information or bookings
Contact Simon Peppercorn, Training Coordinator Printing Industries Ph (02) 8789 7362 email simon@printnet.com.au


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Monday, 20 April 2009
(3 15 17 20 22 24 29 30)
Event Title: Level 1 SGP - Environmental Training. Pathway to ISO14001
Monday, 20 April 2009
Time: 9:00 AM - 1:00 PM EST

Sustainable Green Printer
A multi-level Environmental
Management Certification System
for the Printing Industry

Your pathway to ISO14001

Sustainable Green Print (SGP) is the Australian printing industry's own recognisable certification program designed to help printing companies meet their environmental responsibilities and go above and beyond compliance.

Based on an ISO14001 framework, SGP is tailored to meet your business requirements, the demands of your customers and the changing trends in dealing with managing environmental responsibility.

This multi-level system gives you a choice of four linked achievement levels including ISO14001 (Level 3 SGP) allowing you to choose your participation and progress levels.

Sustainable Green Print recognises that one size DOES NOT fit all

SGP is printing industry specific. It does much of the work for you through its industry specific resources which show you:

  • Environmental laws you need to comply with;
  • Environmental risks associated with the printing industry;
  • Control measures needed to prevent noncompliance with pollution and
  • other laws and;
  • How to document actions, undertake internal audits and manage your
  • environmental system.

All SGP certification is audit driven and comprises a comprehensive Environmental Management System (EMS) documentation (worksheets,guides, and templates), and a website for specialist print sector guidelines.

Training courses covering all SGP levels are available in all states.


Why Sustainable Green Print is a 'Must Do'

  • Competitive advantage - it differentiates you from your competitors
  • Saves money by helping you to better manage waste, recycling, energy and water use,
  • energy and air emissions
  • Demonstrates your commitment to environmental sustainability
  • Provides you with the means of meeting the environmental expectations of your customers
  • Gives your business the means of managing changing trends in environmental responsibility
  • Contributes to reducing insurance premiums by helping you to better manage the storage and
  • handling of printing chemicals and incident response


Choose your participation level

Level 1

Based on the successful Green Stamp program set up in Western Australia and now modified by Printing Industries as an introductory and certifiable standard, Level 1 is the first stepping stone.
It focuses on waste, storage and handling and recycling. It is ideal for the small company starting down the compliance path. SGP Level 1 covers record-keeping, compliance and cleaner production practices and waste management. It includes a simple EMS that is your pathway to environmental sustainability.

Level 2

This level steps up the environmental performance of your business. It introduces additional levels of management and control including the tracking of waste streams and brings in a focus on your energy consumption and carbon footprint.
SGP Level 2 provides key performance indicators for printing businesses covering waste, recycling, energy, water, incident management, storage and handling of printing chemicals, energy and air emissions.


Level 3

Your company may now choose to become an ISO14001-2004 accredited business. In conjunction with SGP Level 3 your ISO14001 certification will provide you with all the necessary groundwork including documentation and Key Performance Indicators customised to your printing company's conditions. By having print specific key performance indicators and guidelines, achieving your ISO14001 requirements will be simplified and targeted.This significantly reduces your compliance and implementation cost.

Level 4

For companies wishing to go beyond ISO14001. Level 4 SGP makes this possible. Level 4 has a minimum ISO14001 entry level (SGP Level 3). Level 4 guides printing businesses in Best Practice processes/procedures.It also requires a demonstration of continuous improvement by those companies. Please contact Printing Industries if you would like to join our pilot program for this level.

Costs and training

Training is provided at all levels to guide companies through their selected compliance level.

Level 1
Entry level for small printers. Comprises three half-day workshops and certification documents. Desktop audit.
Member cost $2,500.
Non member $5,000

Level 2

Intermediate level suitable for SME companies. Comprises 4 half-day workshops. On-site audit and certification documents included.
Member cost $4,500.
Non member $9,000

Level 3
ISO14001 is available to all companies and includes all elements of Levels 1 and 2. Comprises eight half day workshops, on-site consultation, SGP audit which serves as a pre-audit for the ISO14001 audit. (ISO14001 audit may attract a separate fee).
Member cost $8,000.
Non member $16,000.

Level 4
Companies wishing to go beyond ISO14001 should contact their local Printing Industries office. Cost are negotiated on an individual company basis.

All fees include GST

Achievement discount
Companies electing to complete successive levels over a period of time may be eligible for an Achievement Discount of $2500 when choosing subsequent levels, providing their company certification is current.


When is it on?

SGP Workshops commence in NSW on 20th April 2009.

Depending on your desired level of SGP certification, you may need to attend 4, 5 or 8 half-day workshops (up to Level 3 / ISO14001).

For complete information, contact:

Simon Peppercorn
National Manager - Learning & Development
Printing Industries Association
Tel: (02) 8789 7362
email: simon@printnet.com.au


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Wednesday, 22 April 2009
(3 15 17 20 22 24 29 30)
Event Title: Print Estimating & Planning - Advanced
Where: Printing Industries Association, Sydney Office
Wednesday, 22 April 2009
Time: 3:00 PM - 7:00 PM EST
This advanced course in estimating & planning is designed and developed for those who are new to estimating, or existing estimators who need to develop their skills. Also for those who have already attended the Estimating & Planning - Introduction workshop and would like to learn more.

It is ideal for those inside the printing industry, such as company owners, managers, supervisors, schedulers, production people, costing and accounts personnel and of course, print estimators.
Print Buyers, Print Production Co-ordinators and Graphic Designers would all benefit from having a good understanding of planning and estimating principles and processes.

What's it all about?

Delivered by a print estimator with over 20 years experience, you will be instructed and guided in the latest and most accurate methods of estimating. You will be able to reduce business costs and improve your organisation's efficiency.

This course will help you to
  • support your sales people
  • improve accuracy
  • provide clarity in your quotes
  • maximise machine efficiencies
  • reduce print costs
  • read and prepare estimates with understanding
  • Making your company more efficient, manageable and profitable

Course Objectives

The Print Estimating and Planning - Advanced course covers the following topics:

  • Understanding the correct method used to prepare and present an accurate quote
  • How to build accurate hourly rates
  • How to calculate materials accurately
  • Understanding the end product requirements
  • Awareness of the differences between various print materials
  • RFQ understanding
  • Preparing accurate estimates quickly
  • Outsourcing
  • Planning for correct use of materials and time
  • Imposition
  • Working through actual working estimates
  • Effective economical ordering of raw materials

What's the cost?

Members:
$1360.00
Non-Members:
$1495.00

When is it on?

Commences:
22nd April 2009
Time:
3pm-7pm each Wednesday for 8 weeks (last session 3 June 09)

Where?

Printing Industries Association
Sydney Office
25 South Parade, Auburn NSW

For more information, contact :

Simon Peppercorn
National Manager - Learning & Development
Printing Industries Association
Tel: (02) 8789 7362
Email: simon@printnet.com.au

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Friday, 24 April 2009
(3 15 17 20 22 24 29 30)
Event Title: Print Sales
Where: Printing Industries National Office - 25 South Parade, Auburn NSW
Friday, 24 April 2009
Time: 9:00 AM - 5:00 PM EST
Improve your sales through better trained staff

The ultimate selling course for anyone working in the printing and graphic communications industry.

Everyone can improve on their current performance. This course caters for anyone in the printing industry, who is in contact with clients. It will help them to understand the sales process - regardless of their previous sales or industry exposure.

Put yourself ahead of the game. Why leave it until it's too late?

Printing Industries'
Print Sales course covers areas such as:

  • The approach
  • Adapting your procedure to the prospect
  • Buying signals
  • Using objections as a better guide to selling
  • Major account development
  • Personality profiling
... and much more.

'Print Sales' provides a training solution for those who are new to sales as well as enhancing and expanding on the skills of seasoned sales professionals . The competitive advantage so often talked about by many companies is within your grasp.

COURSE DESCRIPTION

'Print Sales' is developed and delivered in a style to meet each participant at their individual levels. It is designed on a simple, proven, building block approach and facilitated by a Printing Industry stalwart with 25 years experience in both buying and selling print.

It has been designed to assist sales persons, including client services staff, sales reps and sales managers to determine and understand the customer's needs and buying motives, as well as to develop the confidence and skills required to:

1) Analyse, structure and prioritise their client base.
2) Build trusting relationships quickly.
3) Develop themselves personally.
4) Manage objections, including the ones that aren't raised.
5) Write effective proposals.
6) Understand competition.
7) Close more sales, more effi ciently.

The course also includes:

  • Personality & Behavioural Profiling
  • Helping to understand each client better, to target their needs and avoid their potential turn-offs.
  • Insights to what may be working against you.
  • Video Role Plays: - An actual real life simulation of a sales call.

The classroom based components are 40 hours duration, run in 8hr sessions, one day a week over 5 weeks.

Date: March 20 2009 (and each Friday for 5 weeks )
Time: 9.00am - 5.00pm
Cost: Members: $2150 pp Non-Members: $2650
(Prices include GST)

10% Early-bird discount for registrations and payments received before 28/2/09
10% discount for 2nd and each additional registration


Lunch and refreshments are provided. On site parking is available.

For more information or bookings
Contact Simon Peppercorn, Training Coordinator Printing Industries Ph (02) 8789 7362 email simon@printnet.com.au


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Wednesday, 29 April 2009
(3 15 17 20 22 24 29 30)
Event Title: Print Awareness - File Preparation for Prepress
Where: 25 South Parade, Auburn NSW
Wednesday, 29 April 2009
Time: 9:00 AM - 4:30 PM EST

Print Awareness: File Preparation for Prepress
Prepress is an essential behind-the-scenes step in the printing process. Print Awareness: File Preparation for Prepress is an introductory course identifying the essentials for producing workable electronic files for commercial print.

Aim:
This introductory module equips participants with a broad understanding of file preparation for print and prepress requirements. With an emphasis on avoiding costly reworks and down-time, it will enable candidates to define and communicate their requirements.

Prerequisites:
No prior experience in printing is necessary - although application is open to persons wishing to advance their knowledge of print production and procedures.
Topics include:
1. Introduction
· Define prepress.
· Discuss the process of creating files for print and identify the workflow from concept to print.

2. Planning the project
· Identify print considerations during the artwork creation process.
· Compare process colour printing to 1 colour and 2 colour printing.
· Consider gang printing options compared to an individualised approach.

3. Prepress requirements
· Identify and discuss the following colour models:
o CMYK (process colour)
o Pantone Matching System (PMS)
o RGB
o Lab
o 1 bit colour and 8 bit colour
· Identify printers marks.
· Discuss graphics software packages as opposed to non-graphics packages.
· Identify the implications of using packages that may pose problems during prepress.
· Discuss requirements for supplying artwork in a native file format.
· Identify any cross-platform or version issues.
· Identify raster and vector art.
· Discuss resolution required for print.

4. Prepress essentials
· Discuss and identify digital fonts.
· Identify the conversion of digital to dots along with the following attributes:
o Halftone images
o Screen ruling
o LPI and DPI
o Screen angles
o Moire patterning
o Dot gain
· Discuss tonal correction, identifying white and black points, UCR, GCR and rich black.
· Define prepress trapping.
· Understand colour separation and channels.
· Introduce colour management.
· Define Raster Image Processors (RIPs).

5. PDF workflow
· Define PDF and PostScript.
· Discuss the creation of PDF files for proofing and for print.
· Identify job options and file size.
· Compare PDF to other file formats.
· Define preflighting

Who should attend?
· New industry entrants
· Print salespersons
· Print buyers
· Printing customer information personnel
· Advertising, marketing and publishing personnel
· Prepress, printing and production staff
· Desktop publishers and typesetters
· Office staff producing publications for commercial print
· Graphic artists and designers
· Print managers and brokers

Duration
One Day (9am - 4.30pm)
Location
Printing Industries Association
25 South Parade, Auburn NSW
Cost
Members: $209.00 (Inc GST) Non Members: $242.00 (Inc GST)
All course materials, lunch and refreshments supplied

For bookings

Simon Peppercorn
Training Coordinator (NSW)
Printing Industries Association of Australia
Tel: (02) 8789 7363
Email: simon@printnet.com.au

or complete the registration form and fax to (02) 8789 7387



Course developer and proprietor of Who Dunnit? Design, Stephane Bowker has 17 years industry and training experience. She holds qualifications in Graphic Design; Prepress; Printing Technology and Administration; and Workplace Training and Assessment. She has project planned and designed B2B marketing campaigns, advertisements, promotional material, large format exhibitions, book work and publishing.

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Where: Printing Industries Association, Sydney Office
Wednesday, 29 April 2009
Time: 3:00 PM - 7:00 PM EST
This advanced course in estimating & planning is designed and developed for those who are new to estimating, or existing estimators who need to develop their skills. Also for those who have already attended the Estimating & Planning - Introduction workshop and would like to learn more.

It is ideal for those inside the printing industry, such as company owners, managers, supervisors, schedulers, production people, costing and accounts personnel and of course, print estimators.
Print Buyers, Print Production Co-ordinators and Graphic Designers would all benefit from having a good understanding of planning and estimating principles and processes.

What's it all about?

Delivered by a print estimator with over 20 years experience, you will be instructed and guided in the latest and most accurate methods of estimating. You will be able to reduce business costs and improve your organisation's efficiency.

This course will help you to
  • support your sales people
  • improve accuracy
  • provide clarity in your quotes
  • maximise machine efficiencies
  • reduce print costs
  • read and prepare estimates with understanding
  • Making your company more efficient, manageable and profitable

Course Objectives

The Print Estimating and Planning - Advanced course covers the following topics:

  • Understanding the correct method used to prepare and present an accurate quote
  • How to build accurate hourly rates
  • How to calculate materials accurately
  • Understanding the end product requirements
  • Awareness of the differences between various print materials
  • RFQ understanding
  • Preparing accurate estimates quickly
  • Outsourcing
  • Planning for correct use of materials and time
  • Imposition
  • Working through actual working estimates
  • Effective economical ordering of raw materials

What's the cost?

Members:
$1360.00
Non-Members:
$1495.00

When is it on?

Commences:
22nd April 2009
Time:
3pm-7pm each Wednesday for 8 weeks (last session 3 June 09)

Where?

Printing Industries Association
Sydney Office
25 South Parade, Auburn NSW

For more information, contact :

Simon Peppercorn
National Manager - Learning & Development
Printing Industries Association
Tel: (02) 8789 7362
Email: simon@printnet.com.au

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Thursday, 30 April 2009
(3 15 17 20 22 24 29 30)
Event Title: Print Awarenesss: Print Production Techniques
Where: 25 South Parade, Auburn NSW
Thursday, 30 April 2009
Time: 9:00 AM - 4:00 PM EST

Print Awareness: Print Production Techniques
Printing is a diverse industry encompassing many processes. Print Awareness: Print Production Techniques is an introductory course outlining printing and finishing work flows. There is also advice on how you can achieve great results and get the most from your printing budget.


Aim:
This introductory module equips participants with a broad understanding of commercial print. With an emphasis on printing processes and production workflow, it will enable candidates to define and communicate their individual printing requirements.

Prerequisites:
No prior experience in printing is necessary - although application is open to persons wishing to advance their knowledge of print production and procedures.
Topics include:
1. Introduction
· Discuss the processes of printing, finishing and associated manufacture.
· Discover the diverse industry of printing.
· Identify what will be covered throughout the day.

2. Printing processes
· Identify the major printing processes including:
o Digital Printing
o Offset Lithographic printing
o Gravure printing
o Flexographic printing
o Letterpress printing
o Screen printing

3. Workflow and requirements
· Compare and contrast desktop printing to commercial printing.
· Compare and contrast digital printing to lithographic printing.
· Identify job specifications and appropriate printing processes for specific work.
· Discuss possible problems that may be encountered.
· Identify printing workflow procedures including:
o Determining the product
o Preparing the artwork
o Job scheduling
· Employing proofing and approval procedures

4. The end product
· Discover finishing processes including trimming, folding, laminating, varnishing, packaging, binding and book work.
· Embellishment, plastic extrusion, die cutting and special requirements are discussed.
· Production for the following will be discussed:
o Stationery and brochures
o Bookwork and multiple pages
o Packaging and cartoning
o Promotional printing

5. Ink on paper
· Discuss paper and paperboard quality and characteristics.
· Identify characteristics of ink for the different printing processes.

6. Quotes and costs
· Determine costs involved.
· Compare quotes and pricing structures.

Who should attend?
· New industry entrants
· Print salespersons
· Print buyers
· Printing customer information personnel
· Advertising, marketing and publishing personnel
· Prepress, printing and production staff
· Desktop publishers and typesetters
· Office staff producing publications for commercial print
· Graphic artists and designers
· Print managers and brokers

Duration
One Day (9am - 4.30pm)

Location

Printing Industries Association
25 South Parade, Auburn NSW

Cost
Members: $209.00 (Inc GST) Non Members: $242.00 (Inc GST)
All course materials, lunch and refreshments supplied

For bookings

Simon Peppercorn
Training Coordinator (NSW)
Printing Industries Association of Australia
Tel: (02) 8789 7363
Email: simon@printnet.com.au

or complete the registration form and fax to (02) 8789 7387



Course developer and proprietor of Who Dunnit? Design, Stephane Bowker has 17 years industry and training experience. She holds qualifications in Graphic Design; Prepress; Printing Technology and Administration; and Workplace Training and Assessment. She has project planned and designed B2B marketing campaigns, advertisements, promotional material, large format exhibitions, book work and publishing.




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