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Event Title: Print Awareness - Designing for Print
Where: 25 South Parade, Auburn NSW
Thursday, 26 March 2009
Time: 9:00 AM - 4:30 PM EST
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Print Awareness: Designing for Print
Graphic design is so much more than placing elements on a page. Print, websites and multimedia all have different requirements. Print Awareness: Designing for Print identifies the common issues encountered between the digital design process and the mechanical manufacture of print. Aim: This introductory module equips participants with a broad understanding of the design process. With an emphasis on 'best practice' when designing for print, this course helps you to avoid the common and often costly issues that can create problems at the printing and finishing stages. Prerequisites: No prior experience in printing is necessary - although application is open to persons wishing to advance their knowledge of print production and procedures. Topics include: 1. Introduction · Define design and the process of designing for print. · Identify the advantages of planning. 2. Conceptualising · Identify the end product and associated cost implications. · Discuss how to plan a brief. Use the brief to plan the project. · Compare good and not so good design. · Consider readability in print. · Identify common issues with font attribute selection and hindrances rather than enhancements. 3. Digital set-up · Introduce the common design software packages. · Identify the functionality of the following: o Image editing software o Illustration software o Page layout software o PDF creation and the Adobe Acrobat suite. · Discuss requirements for image and graphic quality. · Compare the difference between vector and raster art. · Identify the functionality of the following colour models: o CMYK (process colour) o Pantone Matching System (PMS) o RGB o 1 bit colour and 8 bit colour · Identify file sizes, file formats and associated implications. · Discuss taking raw text data to design layout. · Identify the issues of using images from the internet. Who should attend? · Print Salespersons · Print Buyers · Advertising, Marketing and Publishing Personnel · Prepress, Printing and Production Staff · Graphic Artists and Designers · Print Managers and Brokers Duration One Day (9am - 4.30pm) Location Printing Industries Association 25 South Parade, Auburn NSW Cost Members: $209.00 (Inc GST) Non Members: $242.00 (Inc GST) All course materials, lunch and refreshments supplied For bookings Simon Peppercorn Training Coordinator (NSW) Printing Industries Association of Australia Tel: (02) 8789 7363 Email: simon@printnet.com.au Course developer and proprietor of Who Dunnit? Design, Stephane Bowker has 17 years industry and training experience. She holds qualifications in Graphic Design; Prepress; Printing Technology and Administration; and Workplace Training and Assessment. She has project planned and designed B2B marketing campaigns, advertisements, promotional material, large format exhibitions, book work and publishing.
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Event Title: Print Sales
Where: Printing Industries National Office - 25 South Parade, Auburn NSW
Friday, 27 March 2009
Time: 9:00 AM - 5:00 PM EST
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Improve your sales through better trained staff
The ultimate selling course for anyone working in the printing and graphic communications industry. Everyone can improve on their current performance. This course caters for anyone in the printing industry, who is in contact with clients. It will help them to understand the sales process - regardless of their previous sales or industry exposure. Put yourself ahead of the game. Why leave it until it's too late? Printing Industries' Print Sales course covers areas such as:
'Print Sales' provides a training solution for those who are new to sales as well as enhancing and expanding on the skills of seasoned sales professionals . The competitive advantage so often talked about by many companies is within your grasp. COURSE DESCRIPTION 'Print Sales' is developed and delivered in a style to meet each participant at their individual levels. It is designed on a simple, proven, building block approach and facilitated by a Printing Industry stalwart with 25 years experience in both buying and selling print. It has been designed to assist sales persons, including client services staff, sales reps and sales managers to determine and understand the customer's needs and buying motives, as well as to develop the confidence and skills required to: 1) Analyse, structure and prioritise their client base. 2) Build trusting relationships quickly. 3) Develop themselves personally. 4) Manage objections, including the ones that aren't raised. 5) Write effective proposals. 6) Understand competition. 7) Close more sales, more effi ciently. The course also includes:
The classroom based components are 40 hours duration, run in 8hr sessions, one day a week over 5 weeks. Date: March 20 2009 (and each Friday for 5 weeks ) Time: 9.00am - 5.00pm Cost: Members: $2150 pp Non-Members: $2650 (Prices include GST) 10% Early-bird discount for registrations and payments received before 28/2/09 10% discount for 2nd and each additional registration Lunch and refreshments are provided. On site parking is available. For more information or bookings Contact Simon Peppercorn, Training Coordinator Printing Industries Ph (02) 8789 7362 email simon@printnet.com.au
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