26/03/2009 - Print Awareness - Designing for Print

Print Awareness: Designing for Print

Graphic design is so much more than placing elements on a page. Print, websites and multimedia all have different requirements. Print Awareness: Designing for Print identifies the common issues encountered between the digital design process and the mechanical manufacture of print.

Aim:
This introductory module equips participants with a broad understanding of the design process. With an emphasis on 'best practice' when designing for print, this course helps you to avoid the common and often costly issues that can create problems at the printing and finishing stages.

Prerequisites:
No prior experience in printing is necessary - although application is open to persons wishing to advance their knowledge of print production and procedures.

Topics include:

1. Introduction
· Define design and the process of designing for print.
· Identify the advantages of planning.
2. Conceptualising
· Identify the end product and associated cost implications.
· Discuss how to plan a brief. Use the brief to plan the project.
· Compare good and not so good design.
· Consider readability in print.
· Identify common issues with font attribute selection and hindrances rather than enhancements.
3. Digital set-up
· Introduce the common design software packages.
· Identify the functionality of the following:
o Image editing software
o Illustration software
o Page layout software
o PDF creation and the Adobe Acrobat suite.
· Discuss requirements for image and graphic quality.
· Compare the difference between vector and raster art.
· Identify the functionality of the following colour models:
o CMYK (process colour)
o Pantone Matching System (PMS)
o RGB
o 1 bit colour and 8 bit colour
· Identify file sizes, file formats and associated implications.
· Discuss taking raw text data to design layout.
· Identify the issues of using images from the internet.

Who should attend?
· Print Salespersons
· Print Buyers
· Advertising, Marketing and Publishing Personnel
· Prepress, Printing and Production Staff
· Graphic Artists and Designers
· Print Managers and Brokers

Duration
One Day (9am - 4.30pm)

Location
Printing Industries Association
25 South Parade, Auburn NSW

Cost
Members: $209.00 (Inc GST) Non Members: $242.00 (Inc GST)
All course materials, lunch and refreshments supplied

For bookings

Simon Peppercorn
Training Coordinator (NSW)
Printing Industries Association of Australia
Tel: (02) 8789 7363
Email: simon@printnet.com.au

or complete the registration form and fax to (02) 8789 7387

Course developer and proprietor of Who Dunnit? Design, Stephane Bowker has 17 years industry and training experience. She holds qualifications in Graphic Design; Prepress; Printing Technology and Administration; and Workplace Training and Assessment. She has project planned and designed B2B marketing campaigns, advertisements, promotional material, large format exhibitions, book work and publishing.