Issue 5 – 2006
1. Sell Print!
From US research company Outsell Inc (www.outsellinc.com).....
1200 advertisers controlling over USD2.4 billion were asked to rank media by how effective they were for “lead generation effectiveness” and “branding effectiveness”.
Print fared very well:
- Trade magazines ranked #1 in branding effectiveness
- Direct Mail ranked #2 in lead generation effectiveness and #3 in branding effectiveness
Make sure print sales people and all those who need to have high level discussions about their promotional plans get a copy of this research. Do they know how to sell print as part of a media mix? There are things that print continues to do as well or better than electronic media. Are we standing up for ourselves when and where it counts?
Courtesy Dr Joe’s www.printforecast.com weekly newsletter
2. New Programs to Assist Tasmanian Businesses
Two new State Government programs have been created to cater for the needs of Tasmanian small business in a buoyant economy. Lara Giddings, the Minister for Economic Development announced the establishment of the Business Boost Program and the Enterprise Growth Program.
“Previous programs were designed in a poor economic climate,” Ms Giddings said. “These new programs are designed for our new economy. “These programs were developed after consultation with small businesses who told us that they no longer needed programs designed to help them through bad economic times. “To the contrary, with our strong economy, they need assistance to help take advantage of the positive vibrant markets that now exist.
To understand more about these programs go to Tasmanian Business or contact Tony Duncan.
3. Huge turnout for PIAA Workchoice presentations
Presentations held this week at Printing Industries in Hawthorn saw an unprecedented turnout of members and non-members. While final details of the legislation remain to be seen, the industry is showing commendable responsibility in it’s approach to the new IR landscape. For further info please contact Jim Hargrave
4. Extended Producer Responsibility: - All paper and print going into Offices
Printing Industries is co-ordinating a major initiative to diffuse the need for government regulation of office paper disposal to landfill. We are working with industry stakeholders to create a self managed Extended Producer Responsibility (EPR) system for the printing industry. Governments internationally are moving to regulate paper disposal with potential major repercussions and costs to their paper and printing industries. In Australia, the NSW Government is leading the push for some form of regulation. Go to Printnet to read more about this program.
5. Nanotechnology
A conference in April, sponsored by the US Department of Agriculture will see more than 100 scientists, business leaders and Government agency representatives from around the world examine the impact of nanotechnology on paper, pulp and wood. Officials said the meeting would focus on the global scientific and economic trends that are shaping future technologies and markets. (Hopefully someone from Australia is attending!)
6. New OH&S Trainer/Consultant for Victoria
Printing Industries Victoria has appointed a new OH&S Trainer/Consultant for Victoria. He has provided the following bio:
Dr David J McIvor is the founder, Director and Managing Consultant of Occupational Safety and Health Associates (Australia) Pty Limited. He is a member of the Safety Institute of Australia (MSIA), the Ergonomics & Human Factors Society of Australia (MESA) and is a graduate fellow of the Australian Institute of Company Directors. He holds a Certificate IV in Assessment & Workplace Training. He is a member of the WorkSafe Victoria Construction Consultants’ Forum and is one of a number of consultants servicing WorkSafe’s Small Business Health and Safety Assistance program.
David McIvor formed Occupational Safety and Health Associates in 1983 after spending four years with the National Safety Council of Australia. Since that time, OSHA has established a proven record of performance and achievement. He has many years experience in providing practical and cost-effective consultant advice and training to an extensive range of clients, in all areas of occupational health and safety - risk management - compensation claims administration and claims management.
His work with many of Australia's - and the world's - leading companies, government departments and statutory authorities involves assessing the overall "health" of the organisation. These assessments cover OHS and all other related areas such as industrial relations, compensation management, organisational dynamics and communications. Activities include conducting comprehensive OHS Needs Audits and Training Needs Analyses, developing and implementing practical OHS management processes and programs, research and training.
Occupational Safety & Health Associates have a website www.safety-health.com where you can view their impressive list of clients. David will be running 5 Day WorkSafe Approved OH&S Courses and 1½ hour briefing sessions for senior managers. We are currently organising the details. For further information about OH&S, please contact Michelle Eeles.
7. Date for your Diary
The Victorian Region will hold its AGM on Wednesday, 19 April from 6.00 pm to 8.30 pm.
8. Australian Greeting Card Association
The Australian Greeting Card Association has engaged Printing Industries Victoria to organise its 14th Annual ozcards Awards. The Awards evening takes place in mid-June in Melbourne. Entries are currently being submitted. If you would like to know more about the activities of the AGCA, go to AGCA
9. COSHH Essentials for Printers
The Control of Substances Hazardous to Health (COSHH) Stakeholder Reference Group will meet today to discuss the next stages of the COSHH Essentials for Printers project. The trials in the six Victorian printing businesses have now been completed and the consultants report to determine the usefulness of this U.K. based tool to assist printing businesses in Australia has been submitted to the Office of the Australian Safety and Compensation Council (OASCC). The next stages to be considered are the expansion of COSHH to the whole of the printing industry and possible introduction to other industry sectors. If you would like to know more about this project, please contact Jim Hargrave.
10. Understanding ATO’s Approach to Small Business Debt
In June 2004 the ATO gave small businesses an opportunity to clear their outstanding tax debts under favourable terms. Over 160,000 small businesses chose to engage. Over 96,000 of those chose to enter into payment arrangements with a total value of $846 million. Approximately $620 million has already been received. There had some success, but unfortunately there are still many small businesses that haven’t worked with the ATO to clear their debt. As at 31 December 2005 there were over 800,000 debt cases in the micro business market with a value of approximately $6.5 billion. If you own one of these businesses and wish to understand what the ATO’s approach will be, go to ATO. The new Commissioner of Taxation, Michael D’Ascenzo provides an interesting briefing.
11. Pre-press Apprenticeship Wanted – Western Suburbs
A student from Werribee is interested to find an apprenticeship in graphic pre-press in either the Western suburbs or Central Melbourne. She is more interested in design than plate making. She has done six months of a graphic design Degree at Ballarat Uni, a year at Vic Uni Advanced diploma of multimedia and has enrolled this year in graphic design at Victoria University. However, she would prefer to get an apprenticeship. If you are interested to review her resume and speak with her, please email Michelle Eeles.
12. Training Courses
Print Sales March 9, 10, 30, 31
Customer Service March 28
Print Production Management April 11, 12, 13
Costing and Estimating for Printers July 10, 11
New Manager/Supervisor August 22, 23, 24
Go to Printnet or contact Michelle for a complete list of our upcoming training courses.
13. What’s On
To find out What’s on in the world of print go to What’s On.
And Finally
Two young engineers applied for a single position at a computer company. They both had the same qualifications. In order to determine which individual to hire, the applicants were asked to take a test by the department manager. Upon completion of the test, both men had each missed only one of the questions. The manager went to the first applicant and said, ''Thank you for your interest, but we've decided to give the job to the other applicant.'' "And why would you be doing that? We both got nine questions correct," asked the rejected applicant.
"We have based our decision not on the correct answers, but on the question you missed," said the department manager.
"And just how would one incorrect answer be better than the other?" the rejected applicant inquired.
''Simple,'' said the department manager, ''Your fellow applicant put down on question #5, 'I don't know.' You put down, 'Neither do I.'''
The Team at Printing Industries Association of Australia
18-20 Queens Avenue
Hawthorn Vic 3122
Ph 03 9291 5333
Fx 03 9819 6292
michelle@printnet.com.au
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