9 September 2005
Issue 35 – 2005
1. Although it’s Friday afternoon, this is worth a read…….
Bob Liodice President & CEO, American Association of National Advertisers offered 10 “pleas” to move print to the head of the class and for print advertising to remain competitive within the marketing mix.
1. Help marketers understand print’s cause/effect contribution to generating results and building brands long-term.
2. Give us issue-specific circulation and cumulative data that show how an audience builds over time.
3. Give us reader involvement insights that help us understand the unique connections publications have with readers.
4. Tap into the creative energy that permeates editorial pages, and give advertisers some new, innovative, branded ways to sponsor publications.
5. Reduce the long lead times to secure space and submit materials to monthly magazines.
6. This one’s for agencies: Find new, cost efficient ways for us to test print creative—and to test more frequently.
7. This one’s also for agencies: Put some of your senior talent on print advertising. We want intelligent, visually exciting breakthrough print campaigns.
8. Either justify or end the practice—once and for all—of absurd bleed charges. Enough said.
9. Either justify or end the practice of surcharges for national newspaper advertising in local editions. Fees should be based on value delivered—that’s why this doesn’t make sense.
10. Get with the digital program! Print media should be the leaders—not the followers—in this exciting realm.
Any thoughts please to …… Tony Duncan.
2. OH&S breaches impact on everyone
Employers are constantly being reminded of the importance of understanding and complying with Occupational Health and Safety legislation. A recent case concerning packaging giant Amcor highlights the heavy penalties that can be imposed by the courts.
The Victorian Court of Appeal tripled Amcor’s original fine of $120,000 and raised it to $360,000 for two breaches of the Occupational Health and Safety Act 1985 for failing to provide a safe workplace which lead to the death of an employee. The increase in fine came after an appeal from the Director of Public Prosecutions arguing that the original amount was vastly inadequate.
Amcor pleaded guilty to failing to provide a safe system of work and suitable guarding for the paper-making machine, and failing to properly train and supervise workers.
Printing Industries encourages members to use OH&S courses (PIAA provides either online or face to face courses) and ensure compliance by training your employees. For more information please access Printnet or contact Stefanie Nitze or Michelle Eeles.
3. Printing Industries Vic Quarterly Function – 14 September 2005……“The Howard Government Reform Agenda”
This function is next Wednesday at 6.00 pm. Please join us for a topical presentation by Commissioner Mansfield followed by drinks and nibbles. There are still places left, so to book, please contact Michelle or go to What’s On and download a flyer.
Australia continues to be the world leader in recycling its old newspapers with a record national average in 2004 of 74.5 per cent, an increase of one per cent over the previous year, according to the latest research produced for the Publishers National Environment Bureau.
The Reserve Bank Board announced earlier this week that interest rates will remain unchanged. While wages and petrol prices are putting some upward pressure on prices they do not appear to be greatly concerning the RBA at this stage. The RBA forecast for inflation is that the Consumer Price Index will peak at 3 percent in the second half of 2006, and thus remain within the target band of 2-3 percent over the cycle.
6. Printing Industries on call
Occasionally we hear from our members (and non-members) that they are not sure exactly what current services Printing Industries offers their business. If you would like one of our staff members to visit for an update, please contact Michelle.
7 Walk to Work Day – Friday 7 October 2005
Friday 7 October 2005 is national ‘Walk to Work’ Day. Please let all your staff know about this day. The campaign is supported by Prime Minister, the Hon John Howard MP, Professor Fiona Stanley, the Heart Foundation, Diabetes Australia, Beyond Blue, the Cancer Council and the Federal, State and Territory Governments. Further information and posters promoting the day can be downloaded from www.walk.com.au.
8. Training Courses
Lean Manufacturing – 5S Housekeeping September 14
Print Production Management October 5, 6, 7
OH&S Refresher 1 Day Course for previous 5 day participants October 25
OH&S 5 Day Worksafe Approved Course November 15, 22, 29, December 6, 13
The New Manager February 7, 8, 9 2006
Go to Printnet or contact Michelle for a complete list of our upcoming training courses.
9. What’s On
To find out What’s on in the world of print go to What’s On.
And Finally
Last night I went to a 24-hour grocery. When I got there, the guy was locking the front door. I said, "Hey, the sign says you're open 24 hours." He goes: "Not in a row!" Steven Wright
The Team at Printing Industries Association of Australia
18 - 20 Queens Avenue
Hawthorn Vic 3122
P 61 3 9819 6144
F 61 3 9819 6292
michelle@printnet.com.au
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